Insights

Ideas, lessons, and perspectives

From product engineering in the trenches — what we learn building with scaling teams.

Engineering

Will classic data structures survive the age of AI?

For decades, digital products have been shaped around lists, tables, and schemas. Vector embeddings challenge that foundation. Are classic data structures reaching the end of their dominance?

Joost van der ZwanSep 22, 20254 min read

Product

Should you hire a developer — or partner with a product team?

The choice between adding coding capacity and adding product capability determines how your project moves, grows, and succeeds. Here's how to know the difference.

Joost van der ZwanMay 13, 20254 min read

Culture

What I learned wearing multiple hats as a software intern

From testing to sales to shipping production code — an intern's perspective on what it actually means to join a product engineering team.

Srishti GargApr 28, 20253 min read

Product

Why non-tech companies struggle with software projects

Most companies don't start as tech companies. But when the spreadsheets break and custom software becomes inevitable, the same four mistakes keep showing up.

Joost van der ZwanApr 28, 20254 min read

Strategy

Bridging the gap: aligning technical execution with business strategy

When engineering and business pull in opposite directions, the result is confusion, waste, and missed deadlines. Six strategies to make sure both sides operate with shared intent.

Wouter van NieropSep 23, 20245 min read

Product

From idea to scalable product: what the journey actually looks like

Having a brilliant idea is the easy part. Turning it into something that works at scale requires a process most founders underestimate — here's what each stage demands.

Joost van der ZwanSep 23, 20244 min read

Teams

How to scale your engineering team without compromising on quality

Headcount is not capacity. The organisations that scale engineering successfully don't just add people — they add structure, culture, and discipline simultaneously.

Wouter van NieropSep 14, 20245 min read

Engineering

Are 'good' software practices dead, dying, or just evolving?

SOLID principles were the gold standard for object-oriented programming. As architectures shift from monoliths to distributed systems, are they still relevant — or are they becoming relics?

Wouter van NieropApr 8, 20225 min read